Client Love
“We hired Michelle to be our go-to copywriter for a massive undertaking. We were redesigning our site as well as putting guard rails surrounding the voice and tone of the company. This had never done before and Michelle completely drove the process and did not need to be micromanaged. My favorite kind of contractor.”
— Tim Hamelen, iDesign
“Michelle has been an invaluable resource for our strategic communications team. She has helped us to better articulate and realize our priorities by developing tactical plans, creating presentations for leadership, digging deep into researching our peers to understand how we might think about moving forward with any given project, and more. She possesses a unique skillset in that she is a 'soup to nuts' consultant who can work at a strategic level but also a very tactical level. She is an absolute pleasure to work with, and I have admired her flexibility and patience. I highly recommend her.”
— Michele Hoos, School of Engineering at Columbia University
“Michelle has been an invaluable asset to our team at Entrada. From day one, she hit the ground running, quickly understanding the tone and culture we aimed to convey. Her expertise in social media management played a pivotal role in surpassing our engagement goals in a remarkably short period. Additionally, her guidance was instrumental in smoothly transitioning our social media services in-house. We were grateful to have a partner like her to support this effort over the last year and a half. What sets Michelle apart is not just the tangible results but her strategic approach. She crafted content themes, set precise analytics goals and implemented a tactical execution plan that included content development and community management.”
— Karla Macdonald, Entrada therapeutics
“Michelle has provided immediate impact by creating compelling content for both consumer and enterprise audiences, driving results through both organic and paid channels. In a short time, she was able to understand our various audience segments and make complicated technical features and specs easy to understand. She has also brought strong insights into improving our digital marketing, social, and sales enablement tools.”
— Katy Walden, Awair
“Michelle and I met by chance in a Facebook group, and now she has become such a key partner for me in my business. My company helps tell the stories of the life sciences industry, so it can be hard to find writers and marketers that truly understand the industry, but Michelle gets it. She knows how to turn technical text into readable and digestible content for social media audiences. She is also my go-to resource for ads, paid content, and analyzing data. I know that when I ask for her help, I will hear from her in a timely manner and she will have great insight. Michelle is creative, flexible, and hard-working--the exact type of person you'd want in a partner. I'm thrilled that we connected and that she has been such an asset to my team.”
— Lauren Perna, Lauren Perna Communications
“Since implementing a fraction of her recommendations, I've been asked to develop program for a mental health practice, been invited to speak on a podcast, am consistently selling out my monthly events, and receiving responsive feedback on my posts. So happy with the strategy she provided. Especially happy with how she gave a layered approach, that works with my realistic time and effort level so I can implement pieces in a realistic way, at my own pace and time so it feels (and is) achievable for me to implement! She dissolved that feeling of overwhelm and made it feel easy.”
— Darcy stewart, Death doula and life coach
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